Shira Bogart

This is how the world lives in Levi’s.

We did the math. There are over a billion Levi's in the world and each had its own style and story. We wanted to share them all.

In a project of ambitious scale, we traveled across 3 continents from tiny whisky bars in Tokyo to the banks of the Seine; from French artists to Japanese boxers - to curate a living showcase of how the world #livesinlevis. We then turned the films and other content into a platform that drove ecommerce through social.

The Live in Levi's Project allowed us to weave Levi's iconic history with current trends. And although we haven't quite reached a billion, it gave a beloved brand back to the people.

Agency: AKQA
Role: Group Creative Director / Writer