Kipling doesn't just make bags. They make happy.
It's not only a core brand value, but the thread for everything they do. An iconic 'tweener' brand in the 90s, they were holding on to pockets of retro love. We needed to make Kipling aspirational, to show they were still relevant at any age. We needed to make folks happy again.
So we began on a journey to spread joy. Kipling was playing with textiles and hardware, re-creating an industry that had become disposable. There was appetite for innovation. There was an eagerness to surprise and delight.
Whether it was a store opening or a new design launch, we created marketing and experiences that up-leveled the products. Working with A-List photographers and up-and-coming artists, we added life to the products. Our work was credited with helping customers and the business community take notice.
Which made everyone happy.
Agency: Swirl
Role: Creative Director / Writer
SF STORE OPENING
NYC POP-UP
SPRING 2016
HOLIDAY 2015
FALL 2015
SPRING 2015
