Shira Bogart

Creating a new category.

Go is the first paper-less, agent-less, stress-less, all-in-your pocket, all-in-one place, all-the-way-you-want-it, totally transparent, people-speaking, fully accessible, quote in 60 seconds, no sea-of-call centers, no confusing jargon, no frustrating claims process, scanning, tapping, glancing on-demand car insurance that could save you money.

We just needed to let their app-loving audience know.

We began by carving out a new category. And blowing up a few stereotypes along the way.

Agency: GO brand team
Role: Freelance Creative Director / Writer