Shira Bogart

A digital tapestry of culture, powered by Gap.

It was 5 weeks until the iPad launch and Apple phoned. They wanted to know if we had any apps for the big unveiling. We figured, a new product from Apple demanded a new way to shop. Leveraging the very tactile nature of shopping, our experience let shoppers swipe through an ever-updating mosaic of denim inspiration.

Bending the laws of time and space with teams working 24 hours a day across the globe from the US to London to Singapore, the 1969 Stream for iPad was born. But the question still remained, what was iPad born to do? Why would people use it? Our success was linked to product success. Happy ending.

Agency: AKQA
Role: Writer / Creative Director

Communication Arts
Tomorrow Awards