Color was having its moment.
And so was Clorox. The political and cultural (COVID) climate was all about clean. But also about the small wins. It gave us permission to be editorial, aspirational and fashion-forward. And inspire people to live colorfully. Most people associated Clorox with bleach. So the campaign brought a freshness to the familiar Clorox logo. Showing that color - and how you live it - is more beautiful, more vibrant, more protected in our world.
Agency: Clorox in-house agency
Role: Freelance Creative Director / Writer
