Who knows Crowe?

Apparently, not many. Despite being a top 10 consultancy, Crowe faced the daunting task of
establishing its brand in a saturated, risk-averse B2B market. Setting an ambitious goal to triple in revenue,
all while being outspent by larger competitors, Strawberry Frog took on the challenge.

While the world fought volatility, Crowe knew the value in embracing it. Reframing the conversation,
the "Embrace Volatility" movement campaign flipped the script.

The multi-channel, multi-year campaign included TV, print, OOH, digital display, film, social and paid search,
while thought leadership content pieces positioned Crowe as an expert in navigating uncertain times.
To increase brand awareness, Year 3 positioned the logo as a memorable catalyst for change.

The results were incredible. Crowe rose to #2 in brand consideration (#16 in share of spend), with a
280% boost in MQLs, 162% website traffic surge, and 78 million video views - for those who like numbers.

Apparently it (literally) pays to Embrace Volatility with Crowe.

Agency: Strawberry Frog
Role: Freelance Writer/Creative Director

FILM: Year 1 & 2 “Toggle”

PRINT, DIGITAL, OOH

FILM Year 3 “Pinnacle”