Anima Sana In Corpore.
ASICS was founded on the idea of creating a sound mind in a sound body. In fact, it’s literally in their name. (Well, at least in Latin.) This short film is a reminder that 80 years later, ASICS is still innovating to unite and lift people up through sport. Anywhere. Any age. Any activity. Because it’s not about building a better shoe. It’s about building a better you.
Agency: I&Co business innovation firm.
Role: Freelance Creative Director / Writer
